|1998 – present||
Freelance copywriting, copyediting, editing and proofingOnline content, product descriptions, headlines and branding including package goods, automotive, sporting events, entertainment, fashion, financial, FHB, nutraceuticals, industrial videos, non-profit organizations, online catalogs, technical manuals and books. Recent work includes product approval management system training (Disney Consumer Products), implementing music licensee ordering sites (Disney English), and proofreading consumer-facing marketing, legal and technical products (DIRECTV).
|2006 - 2009||
THE WALT DISNEY COMPANY Glendale, CAWrote and edited children’s books related to Disney properties as well as standalone. Created activities for various age groups. Hired and managed writers. Reviewed external publisher submissions to ensure brand consistency, film accuracy and compliance with publishing requirements and studio standards.
|2002 - 2005||
NATROL INC Chatsworth, CAWrote, edited and proofread all packaging materials, advertising and sales and support collateral including online content and press releases for vitamin, nutritional supplement, sports nutrition, raw ingredient and specialty tea manufacturing company. Worked closely with brand managers and product developers to create and name new offerings, and ensure consistency of marketing style and overall tone for several different brands.
|2000 - 2002||
HERBALIFE INTERNATIONAL Los Angeles, CAWrote advertising to market weight-management and personal-care product lines as well as specialty incentive items. Supplied articles for monthly magazine distributed to worldwide sales force, including interviewing of distributors and promoting motivational events. Conceptualized catalogs and collateral; wrote product descriptions for website.
|1998 - 2000||
TRANSAMERICA INSURANCE & INVESTMENTS Los Angeles, CAOversaw production and national distribution of collateral for field sales force. Proofed marketing materials and website content. Managed production of mutual fund performance reporting materials. Developed and administered sales contests. Managed inbound broker/sponsor/participant traffic and inquiry response. Western Region Award winner, 1999.
Marketing Sales Support Representative
|1992 - 1998||
LIGHTFOOT ADVERTISING Lake Forest, CADirected commercial production, scripting, casting, online editing and photo shoots for domestic and import auto dealers and dealer groups. Supervised market research, print buying, press checks, media buys, traffic scheduling, broadcast affidavit checking, proofreading, promotions and website development. Successfully unified multiple-store dealer groups with low recognition into single-identity brands. Wrote copy for direct mail, collateral, radio, television, telemarketing, press releases and packaging. Planned campaigns in broadcast, print, direct, outdoor and other media, focusing on regional and national automotive clients. Southern California Broadcasters Association Sunny Award finalist, 1993 and 1994.
|1990 - 1991||
LEFFEL COMMUNICATIONS GROUP Costa Mesa, CAProduced layouts and wrote copy for clients including food, retail jewelry, insurance, and performing arts organizations.
|1987 - 1990||
USP AUTOMOTIVE ADVERTISING Irvine, CAWorked with auto dealers to coordinate all phases of ad production, scheduling, copywriting and checking, media placement, layouts, proofreading, and materials distribution.
Junior Account Executive, Broadcast Production Coordinator
|1984 - 1987||
AT&T COMMUNICATIONS Laguna Hills, CASold business communications services, called on new accounts, and trained service representatives.
|1999 – 2000||
BOOK SHOP Los Angeles, CAConceptualization, Copywriting
ADVERTISING CENTER Los Angeles, CAAccount Management, Market Research
ART CENTER COLLEGE OF DESIGN Pasadena, CAAdvertising Production
|1984 – 1985||
UNIVERSITY OF CALIFORNIA Irvine, CA
SADDLEBACK COLLEGE Irvine, CABusiness Administration, Speech, Economics, Marketing